How to persuade your reader/audience?

When your writing an article or an essay you have to do your research to what are the advantages and disadvantages based on the topic your writing about. By gathering all that information in a couple paragraphs you have to put it in a specifric order based on what your talking about and always remember that theirs and audience you have to convince so that they can agree with your opinions. The goal of writing to persuade is express how you feel in a calm and pleasant, You also have to take a closer look at your beliefs of others. Persuasive writing gives us the opportunity to consider different beliefs fairly and to justify our own beliefs. Also when writing to persuade your audience and readers you should always use evidence to support your poin of view, consider views that are against your point of views, and present a strong conclusion.